A picture of Helen Rainsford

Helen Rainsford

Senior Director, Real Estate

Main responsibilities

Helen is responsible for the formulation and implementation of development strategy across both the commercial and residential sectors and is delivering retail, leisure and residential-led regeneration schemes across a wide geographical area throughout the UK.

Experience and qualifications

Helen joined Aviva Investors as the Senior Director for Retail Development in 2016. Prior to this she worked at Wm Morrison Supermarkets Plc for 5 years where she was Director of Acquisitions for new stores. In this role she led a team of 14 professionals responsible for identifying growth opportunities and delivering new convenience stores across the Morrisons business. Before this she worked for Landsec for 10 years in a development management role responsible for bringing forward major retail-led mixed-use developments including a comprehensive and phased city centre redevelopment scheme in Birmingham as part of the Birmingham Alliance, a joint venture with Hammerson and Henderson. Helen holds a BSc Degree in Valuation and Estate Management and is also a member of the Royal Institution of Chartered Surveyors; a member of the British Council of Shopping Centres and is an APC Assessor for the Royal Institution of Chartered Surveyors.