Aviva Investors acquires Ipswich site to develop up to 163 single family homes with Packaged Living

(London) – Aviva Investors, the global asset management business of Aviva plc, announces it has acquired a site less than a mile from Ipswich town centre with planning for the development of over 163 family homes, as it continues to grow its UK single-family rental platform in partnership with Packaged Living, the specialist UK Build-to-Rent (BtR) developer.

Spanning 7.66 acres along the north bank of the River Orwell and situated opposite Ipswich train station, the community is expected to comprise a mix of two-bed, three-bed, and four-bed homes which together will provide almost 160,000 sq ft of housing once complete.

It is one of several residential developments currently being undertaken by Aviva Investors as it continues to increase supply of affordable homes across the UK and Europe. These include construction of 195 affordable and energy-efficient homes in the West Midlands, as well as two schemes in Spain; a 71-home project in the Sants district of Barcelona and 85 units in the La Gripia district of Catalonia.

As with those projects, and in keeping with its Net Zero Pathway for Real Assets launched in 2021, Aviva Investors and Packaged Living will place environmental credentials at the forefront of the scheme’s design, with homes using air source heat pumps for heating needs, rather than gas or electric boilers, and electric vehicle (EV) charging infrastructure to be fitted on each house. It has also stipulated homes target a minimum EPC rating of B.

Ipswich itself benefits from strong transport links by road, rail, air and sea networks, including fast connections to London Liverpool Street, Cambridge and Norwich.

James Stevens, Head of Real Estate Investment at Aviva Investors, said:

“We are pleased to add a further scheme to our portfolio of residential developments, which will help to provide energy-efficient and affordable housing to an undersupplied market. The project also continues our programme of actively improving the energy efficiency standards of new homes in the UK, thereby lowering ongoing energy costs for families living in them and ensuring this scheme can deliver value long into the future.”

George Fraser Harding, Head of European Funds at Aviva Investors, added:

“We have high ambitions to continue growing our portfolio of Build-to-Rent homes in the UK and across Europe, and it is great to expand our partnership with Packaged Living further. Our intention with this scheme is to create a housing community of great quality, offering local amenities to residents whilst also being in such close proximity to a town centre that we believe has exciting growth dynamics.”

Jonathon Ivory, Managing Director of Packaged Living, commented:

“Despite recent economic turbulence, our conviction levels for single family rental remain as high as ever. Indeed, if previous recessions have taught us anything, it is that rental residential performs relatively better than other real asset classes during times of economic uncertainty.  For residents, if falling home prices and increased mortgage costs provide the push factor, then professional management and first-class specifications and sustainability credentials deliver the pull factor. Since inception, the BtR industry has preached the inflation matching qualities of this asset class. That assertion has been robustly tested this year… and I’m pleased to say is passing with flying colours!”

For more information contact:

James Morgan

Media Relations Manager

Steve Ainger

Head of Media Relations

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Aviva Investors 

Aviva Investors is the global asset management business of Aviva plc. The business delivers investment management solutions, services and client-driven performance to clients worldwide. Aviva Investors operates in 14 countries in Asia Pacific, Europe, North America and the United Kingdom with £232 billion in assets under management as at 30 June 2022.


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Issued by Aviva Investors Global Services Limited, registered in England No. 1151805.
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