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About the book

For all the complexity surrounding climate change, the webs of relationships, the multiple causes, effects and unintended consequences, there is one variable that remains frustratingly hard to pin down: ourselves. By understanding our own role in the crisis better, while also having some fun along the way, we might just stand a fighting chance.

This is a book for anyone who cares about the planet and wants to better understand the role (however large or small) they can play in helping to avert a climate disaster. 

  • Complex ideas made simple and engaging
  • Thought provoking words
  • Informative and elegant data visualisation
  • Memorable quotes
  • Intelligent design

A beautifully printed coffee table book

Over 140 pages of full colour spreads that readers can absorb from start to finish, or to dip in and out.

Cover and inside of book

"It’s brilliant. You should read it right to the end. You don’t have to read it all at once. You don’t actually even have to read it in the right order. But it will definitely change your usefulness as a human. It’ll definitely help the planet. And it’ll definitely entertain you. It’s win / win / win."

Richard Curtis, writer, film director and co-founder of Make My Money Matter

Author biographies

James Whiteman

Head of Client Communications & Content at Aviva Investors. An award-winning marketer with over 15 years’ experience in finance and communications. An educational background in economics, a passion for behavioural economics and a (very) amateur psychologist. Also, an avid people-watcher.

Steve Waygood

Chief Responsible Investment Officer at Aviva Investors, a major UK asset manager. Appointed to the European Commission High-Level Expert Group on sustainable finance and a member of the Financial Stability Board Task Force on Climate Related Financial Disclosure. A passionate advocate for creating change and market reform across the finance industry. 

Martin Cassidy

Head of Design and Creative at Aviva Investors with 25+ years of experience working with a wide variety brands and industries. A natural creative flair, eye for detail and passionate about using design to communicate clearly and effectively.

Our climate views