A picture of Liz Ashford

Liz Ashford

People Director

Main responsibilities

Liz sits on the Executive Committee and is responsible for driving our people agenda in support of our goals and targets and also to the strategic HR Priorities set by Aviva Group HR.

Experience and qualifications

Liz has extensive leadership experience with strong change management and organisational development skills gained from working in the US, EMEA, and Asia Pacific. Liz joined us from Kleinwort Benson where she was Head of Human Resources and a member of their Executive Committee, having formerly run her own business specialising in people strategy and leadership development. Prior to that Liz held positions such as Head of HR for RWE in Switzerland and senior HR roles at ABN AMRO and HSBC. Liz is a member of the CIPD, and has an MSc in Organisational Development from the University of London.