Cookie notice

Updated: 1 December 2020

Aviva Investors ("we", "us", "our") uses cookies and other similar tracking technologies (such as pixels, plugins, scripts, tags and device fingerprinting (which we collectively refer to as "cookies" in this Cookie Notice) on our Websites, including:

(collectively referred to in this Cookie Notice as our "Websites").

Aviva Investors uses cookies to ensure that our Websites work properly. We also like to use cookies to improve and personalise your visit to our Websites, and to understand how you use our Websites, and for our advertising purposes.

This Cookie Notice describes:

What are cookies?

Cookies are small text files placed on your device when you visit a website. Cookies are useful because they allow a website to recognise your visit, collect information about your use of that website and to provide you with a more personalised web experience. Cookies contain information that is transferred to your device's hard drive (or random-access memory in the case of session cookies) and some cookies may collect personal data about you.  You can find more general information about cookies at: or  

You can find out about the different types of cookies used on our Websites below. You should be aware that refusing some types of cookies may impact your experience of our Websites. You can change your cookie preferences at any time via our Cookie Preference Centre and also by clicking on the “Manage cookies” which can be found at the bottom of our website. Any change to your preferences will apply straight away.

Our use of cookies

We want you to understand the different types of cookies that are used on our Websites. As a result, we use a variety of types of cookies for the following purposes:

Strictly Necessary Cookies: these cookies are essential in order to enable a user to move around our Websites and use their features, such as accessing secure areas of our Websites. Without these cookies, a user could not perform basic functions or services they have asked for. These cookies may be set automatically when pages load, or as a result of a user request that cannot be fulfilled without the use of the cookie.


  • User input cookies: these first party user input session cookies are typically used to keep track of the user’s inputs when completing online forms over several pages of a website, such as adding items to a shopping cart to keep track of the items the user has selected.
  • Authentication cookies: these are used to keep a user logged in during a browser session (e.g. on MyAviva). 
  • User centric security cookies: these cookies are used to increase the security of the service that has been explicitly requested by the user. For example, cookies used to detect repeated failed login attempts on a website, or other similar mechanisms designed to protect the login system from abuse.
  • Load balancing session cookies: these cookies enable distribution of the processing of web server requests over a pool of machines instead of just one. The information in the cookie has the sole purpose of identifying one of the communication endpoints (one of the servers in the pool) and is thus necessary to carry out the communication over the network.
  • Multimedia player session cookies: these cookies are used to store technical data needed to play back video or audio content, such as image quality, network link speed and buffering parameters. Note: in order for these cookies to be strictly necessary, website operators must avoid the inclusion of additional information into the “flash” or other cookies which are not strictly necessary for the playback of the media content. 
  • User interface customization cookies: these cookies are used to store a user’s preference regarding a service across web pages and are not linked to other persistent identifiers such as a username. They are only set if the user has explicitly requested the service to remember a certain piece of information, e.g. the user selects a language preference on a multilingual website by clicking on a button.

Performance Cookies: also called ‘analytics’ cookies, these cookies collect information about how users in general use a website, for instance which pages users go to most often, and if they get error messages from web pages. These cookies may provide website owners with statistical information about the website which can be used for performance measurement and improvement. 

This includes activities like counting page visits, dwell time, bounce rates, technologies used to access the site, and page load speeds.

Functionality Cookies: these cookies allow our Websites to remember choices users make (such as username, language or the region the user is in) and provide enhanced, more personal features. They are generally there to support site functionality that is visible or advantageous to the user or their experience of the site. 

This includes elements of remembering a user on subsequent visits to a website and personalising what they see, and enhanced functionality like surveys, commenting and rating systems, and user preferences.

Advertising Cookies: Aviva Investors and our advertising partners use Advertising (Targeting) cookies to understand how you use our website, this enables us to provide you with more relevant advertising. These cookies are used for the purposes of managing the performance of adverts, displaying adverts, and/or building user profiles to determine the display of adverts elsewhere. They may be used to limit the number of times a user sees an advertisement as well as help measure the effectiveness of an advertising campaign.

Please note that the following third parties may also use cookies. These named third parties may include, for example, advertising networks and providers of external services like web traffic analysis services. These third party cookies are likely to be performance cookies or advertising cookies:

AddThis, LinkedIn , Adobe, Live Person , Aggregate Knowledge, LiveRamp , Amazon, Lotame, App Dynamics MediaMath Inc., App nexus, Net Mining, Atatus Nuance, Bing Piwik, Bombora Qualtrics, Decibel, Response Tap, Egain, Rocketfuel, Exelate, Service Tick, Eyeota Taboola, Facebook, Trade Desk, Funds Library, Turtl, Google, Twitter, HotJar, You Tube, Lijit.

We do not control the placing of cookies by third parties and we are not responsible for third parties' use of cookies.

How long do cookies last?

Except for essential cookies, the cookies we use on our Websites expire as follows: 

  • Session Cookies: these are created temporarily in your browser's subfolder while you are visiting a website and are automatically deleted when you leave the website.
  • Persistent Cookies: in contrast to session cookies, persistent cookies are re-activated when you return to the same website, and remain in your browser's subfolder until they expire (usually after 12 months).

How to manage cookies on our Websites

Cookies do lots of jobs on our Websites. However, most browsers and, in some cases, the settings on your mobile device, allow you to disable them if you would like to. You can also disable non-essential cookies that are placed on your device at any time when you access our Websites by selecting the Manage Cookies link in the footer.

If you disable cookies, you may find that you have a less personalised experience on our Websites and that certain parts of our Websites do not work at all or do not work correctly.

Each browser is configured differently. To disable cookies via your browser settings, you should follow the instructions given by the publisher of your browser. As of the date of this Cookie Notice, these instructions are available for commonly used browsers through the following links (note that clicking the links will open in a new window, and we are not responsible for the content of external websites):

If you use Microsoft Edge: 

If you use Internet Explorer:

If you use Safari:

If you use Firefox:

If you use Chrome:

If you use different devices, make sure you configure the settings of the corresponding browser according to your preferences. 

Your mobile device may provide settings that allow you to express the choice not to have information about your use of mobile ads used for interest-based advertising purposes.  On your iOS device, this is called “Limit Ad Tracking,” and on your Android device, it is called “Opt out of Ads Personalisation” or “Opt out of interest-based ads.”


We are committed to using cookies fairly and in accordance with applicable privacy rights. Our Privacy Notice can be accessed here.

Further information

If you have any queries relating to this Cookie Notice, please: