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Decarbonising agriculture

Unlocking investment in sustainable land use

Agriculture is integral to reaching net-zero emissions and reversing nature loss. Its transition also presents huge investment opportunities. We held a roundtable of experts to discuss challenges and solutions.

Read this article to understand:

  • Why more action is needed to achieve a net-zero emissions, nature-positive agricultural sector
  • The five key themes to unlocking investment in sustainable agriculture
  • The importance of continued collaboration between all stakeholders

Agriculture contributes 12 per cent of the UK’s greenhouse-gas emissions and occupies 71 per cent of the nation’s land. It is therefore integral to achieving net-zero emissions and reversing biodiversity loss. Yet the sector’s transition is hampered by systemic challenges, from policy ambiguity and high capital requirements to stagnating emissions. Achieving the UK’s 2050 net-zero targets will require investments estimated between £4 billion and £5.9 billion annually from 2025 to 2030, focusing on areas like agri-tech innovation, nature-based solutions and sustainable food systems.1,2,3

The good news is several government plans are in the works to help agriculture overcome these barriers, from the Land Use Framework due for publication in July 2025 to provide long-term policy clarity, to the Farming Roadmap and Food Strategy for transforming the agricultural sector, and the revised Environmental Improvement Plan (EIP), slated for release this summer, to outline key actions to drive progress.4

But more coordinated action – particularly through public-private collaborations – would help accelerate the adoption of nature-positive farming practices, unlock agri-tech innovation, and engage consumers.

As part of our ongoing commitment to holistic stewardship, we convened our sixth value-chain roundtable in March 2025, building on previous discussions in other sectors.5,6 We brought together ten leaders from across the agricultural value chain, including farmers, food manufacturers, agri-tech companies, chemical producers, and environmental NGOs (see Figure 1). 

Figure 1: Value-chain roundtable – represented sectors

Represented sectors are farmers, food manufacturers, fertiliser producers, trade associations, agricultural innovators and policy and partnerships

Source: Aviva Investors, as of June 13, 2025.

Participants discussed the barriers to implementing decarbonisation and nature-positive practices and identified actionable solutions to unlock investment in sustainable agriculture.

Although the discussion primarily focused on the UK, the lessons and insights have wider relevance, especially for the EU. 

Regulatory bottlenecks

Several actors in the UK’s farming and food manufacturing sector highlighted that the UK’s policy uncertainty, particularly around subsidies, taxes, and the delivery of environmental targets, has created an unpredictable landscape. This in turn hinders long-term investment in a sustainable food value chain. For instance, there is so far a lack of clear, consistent policy on the creation, integrity, and use of carbon credits and biodiversity credits. Requiring farmers to sell food, carbon, and biodiversity credits separately is overly complex.

Participants also highlighted that the UK’s regulatory system needs to be streamlined to attract innovative companies. For example, alternative protein companies are struggling to access the UK market due to its genetic modification regulations. Meanwhile, the existing version of the EIP, while welcome, does not yet offer a sufficiently comprehensive policy suite (regulations, incentives, etc.) to meet existing nature and biodiversity restoration targets under the Environment Act. The number of nature restoration goals under the Environment Act also remains limited.

Demand-side signals for sustainable agricultural products are also inconsistent and fragmented, discouraging investment.

Proposed solutions

Based on the discussion, participants identified the following actions as critical to addressing investment barriers and accelerating the sector’s transition.
  • Clear long-term policy frameworks (EIP, Environmental Land Management Schemes, carbon and nature market rules, etc.): Provide stable and predictable regulations, incentives and guidance to support investment in sustainable agricultural practices and products by farmers and businesses, including through standardised regulations for carbon credits and sustainable products. 
  • Insetting versus offsetting: Ensure policies focus on embedding carbon in the food and agricultural products sold (“insetting”), as well as on supporting carbon markets (“offsetting”). Offsetting should not be more rewarding than insetting. 
  • Collaboration: Foster collaboration between policymakers and agricultural stakeholders to ensure regulatory frameworks enable sustainable farming while providing adequate support and clarity for farmers.
  • Certifications: Encourage the development of transparent and credible certification systems and standards that can help verify sustainability claims, giving farmers clear guidelines. These recommendations echo those identified through our 2024 engagement with 14 companies in the UK food value chain on how more sustainable farming practices can reduce water pollution and impacts on nature.

Access to finance

Implementing nature-based solutions like reforestation or peatland restoration has high upfront costs, while their positive impact takes years to materialise (see Figure 2, where capital costs are upfront, while the benefits accrue over 100 years).7 This is a significant barrier, and the question of who bears these costs (farmers, food manufacturers, retailers, or consumers) is crucial.

Figure 2: Net present value over 100 years of peatland restoration costs and benefits (GBP/ha)

Source: Aviva Investors, Cambridge Econometrics, October 2020.8

In that regard, the Environmental Land Management scheme is not yet fit for purpose. Its design allows for double payments (i.e. receiving two subsidies for the same initiative) and a pick-and-mix approach to initiatives, prioritising financial outcomes over the transition to holistic, nature-based farming practices.

Tax revenues from levies on agricultural products could also be used to support the sector’s transition – but are currently not. For instance, the Extended Producer Responsibility scheme imposes a £2 billion cost on the food sector but does not channel funding into circularity initiatives. This puts additional pressure on food manufacturers already grappling with record-high commodity prices.

At the same time, there is a persistent financing gap for projects in the scale-up phase, where venture capital enthusiasm fades and infrastructure capital remains scarce. This is particularly evident in the alternative protein sector. 

Farmers face parallel financing challenges: many lack access to the capital required to invest in new equipment or transition to nature-positive practices. 

Proposed solutions

  • Public financial incentives: Government action to provide clearer and more predictable financial incentives – such as interest-free loans, matched grants, or higher-level payments under existing mechanisms such as the Environmental Land Management schemes – would help farmers overcome the upfront costs of transitioning. These incentives could be supported by integrating nature restoration into carbon pricing schemes or including priority sectors like alternative proteins in the remit of the National Wealth Fund or the forthcoming Industrial Strategy.
  • Sustainability bonuses: The private sector could expand the use of sustainability-linked bonuses across agricultural inputs, building on well-established initiatives in the dairy sector that reward low-carbon practices.
  • Innovative financing models: Tailored to the long-term payback periods of nature-based solutions, such as carbon sequestration, these models can make projects more attractive to investors.
  • Scale-up fund: There may be a role for a public or private fund to support scale-up from the innovation phase for new technologies.
  • Collaboration with the private sector: Businesses could partner with intermediaries to scale up nature-based solutions and support farmers with financial and technical expertise. Public-private partnerships can integrate sustainable agriculture into the wider market, ensuring farmers are compensated for the full range of ecosystem services they provide.

Farmer engagement

Many farmers are already adopting more sustainable practices, though others have expressed concerns about the transition to “net-zero” farming. In some cases, this reflects a lack of trust – often shaped by past experiences with poorly supported or unsuccessful initiatives. For these farmers, the absence of a clear business case and tangible results can lead to understandable scepticism. Even those who are willing to adopt nature-positive practices may face barriers such as limited resources, insufficient training, or unclear guidance on how to begin.

Proposed solutions

  • Use clear and relatable language: Communicate with farmers using terms that resonate, such as “climate-friendly farming”, and avoid overly technical or policy-heavy language.
  • Demonstrate best practices: Develop a repository of case studies showcasing successful adoption of sustainable agricultural practices and tangible outcomes delivered at the farm level.
  • Joined-up communications: Coordinate messaging from across the value chain to build trust and address consumer concerns.
  • Encourage modal shifts: Promote behavioural changes that improve efficiency across production, distribution, and consumption, helping to minimise food waste.
  • Use digital tools to scale engagement: Digital platforms, apps, and online tools can increase farmer access to sustainability advice, training, and real-time progress tracking.

Monitoring and data

The carbon footprinting tools used by retailers and corporations can be inconsistent, leading to discrepancies (see an example in Figure 3).9 That creates confusion and complicates decision-making for farmers, who may be held accountable for unreliable and varying results.10

Participants also noted the need for clearer data ownership. Farmers want assurance that they retain control over any environmental data collected via such tools, particularly when retailers or tech providers are involved.

Figure 3: Measured GHG emissions of a sample poultry farm (A to F) by different calculators (tCO2e)

Source: Aviva Investors, GOV.UK, June 2023.11

Immature data systems and the absence of comprehensive digital solutions to assess sustainability outcomes continue to undermine efforts to scale credible sustainability-linked investment.

Proposed solutions

  • Core system of metrics: Develop and promote the adoption of standardised metrics, measurement tools, and platforms that provide farmers with a clear understanding of their environmental impact.
  • Investment in digital tools: Leveraging technologies like AI and agri-tech would enable farmers to monitor sustainability practices and outcomes more efficiently and consistently.
  • Develop a standard but flexible approach to farm audits: Build on existing initiatives, such as Groundswells’ and LED 4 Food’s, to make farm audits and carbon calculators usable for farmers and increase their uptake.

Value-chain coordination

Fragmented value chains mean there is little coordination between farmers, suppliers, and retailers. That makes it difficult to ensure sustainability practices are integrated effectively from farm to market. And without sufficient coordination, farmers also don’t receive the full value of the ecosystem services they provide, such as carbon offsets and biodiversity contributions.

But fragmentation may also present opportunities: for example, digital platforms and logistic providers could play a role in consolidating data flows and sustainability practices – unlocking potential investment themes.

Proposed solutions

  • Create value chain coordinators: These can help the integration of sustainable practices from farm to fork, ensuring all stakeholders are aligned.
  • Strengthen collaboration across the value chain: Help retailers, farmers and supply-chain partners align on sustainability goals and share resources and knowledge.
  • Establish clear support channels: Enable farmers to access support and resources from retailers, helping them implement and scale sustainability practices.

Investment insights

We used the roundtable discussions to deepen our investment insights. They confirmed our view, which also emerged at Biodiversity COP16, that the private sector will need to provide most of the financing for the transition to sustainable agriculture. However, private investors are desperately calling out for a more comprehensive and co-ordinated policy framework to enable this. 

Unlocking investment opportunities in sustainable agriculture and food will also require more collaboration across the value chain, and on an international scale. This will not be easy, and we remain cautious.

For example, farmers need more help to deal with all the issues they face beyond farm management – from carbon credits to biodiversity credits or subsidies. But they also need an incentive to feed their data back up the supply chain for validation. This could be a significant opportunity for a software company – and for investors to back it up. 

There could also be a need for an intermediary or an exchange to package and sell carbon-sink projects to help corporates meet their net-zero targets. The size of a potential market for this remains to be assessed, but it could create an opportunity. We will be watching those two spaces – software solutions and a carbon-sink exchange – with interest.

But other barriers remain. For example, fast-moving consumer goods companies (FMCGs) seem reluctant to put a premium on carbon-neutral products that could incentivise more farmers to adopt sustainable practices. 

The lack of standardised definitions for regenerative agriculture complicates capital deployment

The lack of standardised definitions for “regenerative agriculture” also complicates capital deployment. Whilst farmers understandably value flexibility, the absence of a shared framework makes it harder for corporates and investors to identify strong performers or design incentives that reward sustainability outcomes. This is a barrier not only to scaling best practice but also to channelling investment effectively.

On other specific opportunities, alternative protein manufacturers are still struggling to convince farmers and potential buyers of the positives of the product. This is reflected in the sector’s lacklustre growth over the past few years, and the roundtable discussions reaffirmed our view that growth in this segment remains subdued, with near-term upside constrained by cost barriers and consumer adoption. 

On the public policy front, we continue to engage with policymakers to improve market conditions. For example, we recently responded to the UK Government’s Land Use Framework consultation, highlighting the need to coordinate land-use policies and broaden revenue streams to support commercially viable nature-based projects. 

In the longer term, we will continue to encourage collaboration both within the food and agriculture sector and with other areas such as energy and transport. This can help catalyse sustainable transformation while unlocking investment opportunities across sectors as value-chain interdependencies deepen (see Building bridges to net zero).12

References

  1. Jonathan Wentworth, “Balancing UK agricultural production and environmental objectives”, UK Parliament, November 21, 2024.
  2. Claire Marshall, “Nature loss linked to farming intensity”, BBC News, September 14, 2016.
  3. Environment Agency, Natural England, “State of the water environment indicator B3: supporting evidence”, GOV.UK, January 27, 2025.
  4. Department for Environment, Food & Rural Affairs, et al., “Government launches ‘national conversation’ on land use”, GOV.UK, January 31, 2025.
  5. Louise Piffaut, “Only Connect: How a holistic approach to investment stewardship can enhance client outcomes”, Aviva Investors, September 30, 2024.
  6. Louise Wihlborn, Nick Molho, “Building bridges to net zero: Mobilising value chains for decarbonisation”, Aviva Investors, November 25, 2024.
  7. Jennifer Dicks, Ornella Dellaccio, Jon Stenning, “Economic costs and benefits of nature-based solutions to mitigate climate change”, Cambridge Econometrics, October 2020.
  8. Jennifer Dicks, Ornella Dellaccio, Jon Stenning, “Economic costs and benefits of nature-based solutions to mitigate climate change”, Cambridge Econometrics, October 2020.
  9. Department for Environment, Food & Rural Affairs, “Harmonisation of Carbon Accounting Tools for Agriculture - SCF0129”, GOV.UK, June 2023.
  10. Matthew Doran, “Farm carbon calculators – why do they give such different results?”, CLA, February 25, 2025.
  11. Department for Environment, Food & Rural Affairs, “Harmonisation of Carbon Accounting Tools for Agriculture - SCF0129”, GOV.UK, June 2023.
  12. Louise Wihlborn, Nick Molho, “Building bridges to net zero: Mobilising value chains for decarbonisation”, Aviva Investors, November 25, 2024.

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