Investing for everyone

Our simple and clear set of values underpins everything we do and guides how we conduct business.

Our future

We’re in it together. Only by genuinely caring about our customers, communities and our world we can achieve the long-term results and transformation we set out to accomplish.

Our industry

We encourage innovation and invest with courage to make lasting change happen, helping to build a bright and sustainable future for everyone.

Our world

We are driven by desire to disrupt convention, ask tough questions, and challenge the status quo to find new ways in which we can improve what we do.

Our work in practice



Partnering with influential organisations

We are always working towards creating more relevant, genuine, valuable outcomes for everyone. And the more people we do this with, the better.

For example, we're partnering with local and global communities, such as our three year partnership with the British Red Cross. We work together to better prepare vulnerable people in times of uncertainty and crisis by supporting the rollout and adoption of their weather emergency app.

Combating climate risk and environmental impacts

We all know that climate change is one of the biggest challenges of our time. That's why we're working collaboratively to ensure we're doing everything we can to minimise its impact on our customers, and our business for the long term — such as continuing to reduce our CO2 emissions.

Sustainable Development Goals

Supporting the UN's Sustainable Development Goals (SDGs) is important to us. These goals are focused on ending poverty, protecting the planet, and ensuring prosperity for all by 2030. And we believe we have a key role in helping to achieve this vision. We use the Sustainable Development Goals to guide us, our customers and society towards a better future.

Good governance

Being part of Aviva Group, we're one of the biggest companies in our sector. So we aim to make our industry work better for everyone by running our business honestly and transparently. And build trust with you, investors and shareholders.

Our leadership

Our executive team lead by example, working collaboratively to create one unified global team.

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Responsible investment

Investing responsibly makes financial sense and helps create a sustainable future for us all.

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