Dr Andrés Gvirtz

Profile

Job title

Senior Lecturer in Marketing, Technology and Behaviour, King’s Business School, King’s College London

Contact details

Biography

Main responsibilities

Dr. Andrés Gvirtz is a Senior Lecturer (Associate Professor) in Marketing, Technology and Behaviour at King’s Business School, King‘s College London, where he serves as Deputy Director of the MSc in Digital Marketing, and a Research Affiliate at the King's Institute for Artificial Intelligence. 

Experience and qualifications

Andrés holds a PhD in Psychology from the University of Cambridge, was a Visiting Fellow at Harvard, and holds an MPhil in Psychology from the University of Cambridge and a BA in Economics and Psychology from Clark University. Andrés’ research focuses on two key areas: how Generative AI is disrupting the personalisation space; and how a combination of micro-level personality information and macro-level contextual information can help with the understanding and influencing of consumer behaviour.